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Regional Sales Director – Central Africa

SUNMI · Bangui

Senior 🇬🇧 English

Job description

About the role

We are seeking a results‑driven Regional Sales Director to lead our sales operations across the Central Africa region. You will shape market strategy, drive revenue growth, and build strong client relationships while overseeing a high‑performing sales team.

Key responsibilities

  • Formulate medium‑ and long‑term sales strategies and market expansion plans aligned with corporate objectives.
  • Lead negotiations with key clients, sign strategic cooperation agreements, and deliver critical projects.
  • Track sales performance, analyse metrics, identify bottlene‑backs and implement improvement plans to meet monthly, quarterly and annual targets.
  • Maintain senior‑level communication with strategic clients, develop a tiered customer‑management system and enhance brand reputation locally.
  • Structure and coach an efficient sales team, conduct performance reviews and foster a positive, collaborative culture.

Required profile

  • Bachelor’s degree or higher with at least 10 years of sales experience.
  • Prior experience in Central Africa and a solid background in POS or payment industries is preferred.
  • Fluent in both Chinese and English (spoken and written).
  • Strong project‑management, leadership, organisational and decision‑making capabilities.

Required skills

  • Chinese (spoken and written)
  • English (spoken and written)

What we offer

  • Opportunity to lead a regional sales function in a fast‑growing market.
  • Competitive compensation package.
  • Professional development and career advancement prospects.

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Published 3 months ago

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SUNMI

Bangui