SEO/SEM Specialist – Remote

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. Working remotely, you will shape our search strategy, boost visibility, and manage advertising budgets to achieve measurable results.

Key responsibilities

• Conduct keyword research, expand keyword lists, and optimize on‑page elements (content, meta tags, landing pages).
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and collaborate with developers to implement fixes.
• Launch, monitor, and optimize PPC campaigns on Google Ads and Bing Ads to maximize ROI and lower CPA.
• Develop and execute link‑building strategies to increase domain authority.
• Track, report, and analyze performance metrics using GA4, Google Search Console, and other tools.
• Research competitor advertising, keyword tactics, and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms, ranking factors, and AI‑driven trends.
• Reliable internet connection with backup to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs (or similar)
• Google Ads
• HTML, CSS, JavaScript (development constraints awareness)